Designing with clarity, empathy, and intent

Hi, I’m Keith “Ko-hi-da”.

I’m a UX designer who loves solving real problems with clean, intuitive solutions. I’ve worked across industries — from fast-paced consumer campaigns to complex SaaS platforms — always keeping users at the center.

I believe good design isn’t just how it looks, but how it works. I thrive in the space between business goals and user needs, and I collaborate closely with product, engineering, and marketing teams to bring ideas to life.

Design

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Adventure

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Music

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People

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Design 〰️ Adventure 〰️ Music 〰️ People 〰️

  • "Design is storytelling."

    — Ellen Lupton

  • “Design is not just what it looks like and feels like. Design is how it works.”

    Steve Jobs

  • “People ignore design that ignores people.”

    Frank Chimero

  • “Design is the silent ambassador of your brand.”

    Paul Rand

  • “Simplicity is the ultimate sophistication.”

    Leonardo da Vinci